The United Nations Conference on Sustainable Development (Rio+20) in June 2012 and subsequent MDG events in 2013 and 2014 present a unique opportunity to position UNV as the UN organization that can bring a people-centred and more inclusive approach to peace and sustainable development.
The desired outcome is that through this successful multi-media campaign to support the incorporation into policies and outcome documents of community voluntary action as a key component of sustainable development that embodies inclusive development, poverty reduction, and a people-centred approach. The 10 weeks campaign included 8 consultants and delivered:
This complex communication campaign was challenged by the fact that numerous groups geared up for Rio+20 by launching online engagement campaigns. The campaign “Volunteer Action Counts” did stand out because there were clear objectives, a clear reason for individuals and groups to get involved, strong partnerships involved and an innovative mix of engagement means.
We have used mainly the twitter hashtag #actioncounts and campaign account @actioncounts, the website actioncounts.org and secondary a facebook page, facebook.com/actioncounts. Multiple monitoring tools were used, and integrated with the website, for a robust count and easy accountability.
In English, Spanish, Portughese and French, the campaign counted more than 62 million actions from individuals and groups/and sent a consolidated message to participants at the Earth Summit about the value and impact of what they do to achieve sustainable development.
The campaign was run from Geneva by a team of 8, including social media specilaists, editors, transaltors, web developer, graphic designer/interior design specilaist, translators, editorial support.